Kuala Lumpur, Malaysia – 2 July 2024 – VICTOR, the renowned badminton equipment brand, was thrilled to announce its official distributorship for Malaysia and Singapore in collaboration with Universal Sports. This significant milestone was celebrated with the grand opening of a new outlet at MyTown Shopping Centre in Kuala Lumpur on 2 July. This outlet marked the third VICTOR store by Galaxy Sports in Malaysia, following the successful launches at SS2 Petaling Jaya and Pavilion Bukit Jalil. Notably, the MyTown outlet is the biggest VICTOR Concept Store in Malaysia to date, spanning over 2,700 square feet in overall size.
The strategic partnership between VICTOR and Universal Sports marked an exciting expansion in the Southeast Asian market, aiming to enhance the accessibility of premium badminton products for enthusiasts and athletes in the region. The new retail store offers a comprehensive range of VICTOR’s latest and most popular products, including rackets, shuttlecocks, footwear, apparel, and accessories.
Event Details:
• Date: 2 July 2024
• Time: 11:00 AM
• Venue: MyTown Shopping Centre, Kuala Lumpur
The grand opening event featured exclusive promotions, product demonstrations, and opportunities to engage with renowned badminton players and VIP guests. Special appearances included #TeamVICTOR Olympic silver medalist Ms. Goh Liu Ying, and celebrity chef and singer Dato' Fazley Yaakob, as well as top mixed doubles players Tan Kian Meng, Lai Pei Jing, Goh Soon Huat, and Shevon Lai. Attendees also had the chance to experience VICTOR’s cutting-edge technology and innovative designs firsthand.
“We were excited to partner with Universal Sports to bring VICTOR’s world-class badminton equipment to Malaysia and Singapore,” said Elvis Ke, Director, Taiwan Marketing and Sales Division of VICTOR. “This new distributors and outlet launch was a testament to our commitment to supporting the badminton community in this region. We looked forward to providing players of all levels with the tools they need to excel in their game.”
Universal Sports, known for its dedication to promoting sports and wellness, shared VICTOR’s vision of fostering a vibrant badminton culture. This collaboration was set to enhance the availability and distribution of high-quality badminton gear, ensuring that players could access the best products to elevate their performance.
“We were honoured to join forces with VICTOR and bring their exceptional products closer to the Malaysian and Singaporean markets,” said Tan Peng Koon, Director of Universal Sports. “The launch of our new outlet at MyTown Kuala Lumpur is just the beginning of a journey to empower badminton enthusiasts and support the growth of the sport in this region.”
The new VICTOR outlet at MyTown Kuala Lumpur serves as a hub for badminton players, offering not only retail services but also expert advice and support. Customers can look forward to a unique shopping experience with personalized service and an extensive range of products to choose from.
Event coverage by the press:
BigCowFM
Oriental Daily
Sin Chew Daily - Lai Pei Jing write up
Sin Chew Daily - Goh Liu Ying write up
Sin Chew Daily - Goh Soon Huat & Shevon Jemie Lai write up
Visit VICTOR Concept Store by Galaxy Sports, MyTown Shopping Centre: L1-038-041 (Level 1) MyTown Shopping Centre Jalan Cochrane,
Seksyen 90,
55100 Kuala Lumpur.
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